Growing up in the heart of Calcutta above our family-run movie theatre, I was captivated very early on by the marriage of words and images and the profound ability they possessed to stir the emotions of an audience.
At the age of 22, I moved to Mumbai and started my journey in the dynamic world of digital advertising. Today, I specialise in crafting fresh narratives inspired by emerging brands in art, pop culture, and subcultures. In my 7 years in the industry, I’ve built a portfolio that spans diverse sectors, from entertainment, beauty and fashion to food and FMCG.
Regardless of the category or format, I find myself drawn to campaigns that follow a theme of social change and look forward to making meaningful contributions to such initiatives in the future.