In 2019, Facebook launched ‘Thumbstoppers’, an initiative to redefine short-form mobile video creativity.  The campaign was launched with a competition  based on the brief of driving 'behaviour change', which is the very purpose of all advertising.

 

This 10-second script written by me was one of 16 winning films from 3500+ entries . The category it won in was 'change how beauty is perceived', where Dove was a seamless fit with its "Real is Beautiful" proposition.