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My Shade, My Story

At the heart of the 'My Shade, My Story' campaign is the idea that we all have a story to tell that is uniquely our own. Whether it is a story of confidence, courage, or inspiration, it is as unique to you as your own foundation shade. It is a powerful reminder that all skin tones are beautiful, and all journeys are inspirational.

To breathe life into this idea, we assembled a diverse group of six remarkable individuals, each hailing from different walks of life, to share their narratives of resilience and personal expression.

The film delivered 120 million impressions, the largest number for the brand yet.

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