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SWIGGY GENIE

Genie Dekh Lega

Diwali is not just about lights, new outfits and WhatsApp forwards, but also about all those chores to be ticked off your list before the party can even begin. Swiggy wanted to remind you that you could offload some of that to-do list to Genie.

But while Genie’s task-list was set, ours was to find a creative way to make sure the message stuck for whenever a task arose. So, we used what main-line hasn’t leveraged in over a decade - a jingle!

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