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UBER EATS

Eats Like A Foodie

Did you eat something delicious? Pics or it never happened.

Today, you’re not a foodie until you have that perfect gram-worthy capture with your plate. But, with over a hundred million food posts on Instagram, how does one stand out? 

We created branded gifs for Uber Eats with the most common Indian names for foodies to personalise their #foodstagram. 

With Giphy, the personalised Eats GIFs were made discoverable by anyone on Instagram stories. They were further amplified with a campaign film, a social media contest and influencer partnerships. 

INDIAN DIGITAL MEDIA AWARDS | 2019
Silver
Leveraging Social Media
to Boost Brand ROI and Engagement



THE MADDIES MOBILE AWARDS | 2019
Silver
Community Building

CREATIVE ABBY AWARDS | 2019
Bronze
Digital & Mobile Social Media
(Co-creation / Crowdsourcing / Response, etc.)


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