Did you eat something delicious? Pics or it never happened.

Today, you’re not a foodie until you have that perfect gram-worthy capture with your plate. But, with over a hundred million food posts on Instagram, how does one stand out? 

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We created branded gifs for Uber Eats with the most common Indian names for foodies to personalise their #foodstagram. 

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With Giphy, the personalised Eats GIFs were made discoverable by anyone on Instagram stories. They were further amplified with a campaign film, a social media contest and influencer partnerships.